Tasteful Hearing Aids

Tasteful Hearing Aids

Hearing loss doesn’t just affect your ability to communicate it can affect many other aspects of your quality of life including the taste of food. You may have the odd unsatisfactory meal when you eat out or cook at home but that’s just bad luck. Hearing loss can affect your whole ability to taste food or other consumables. So if you are losing your taste you may need to get your hearing checked.

Listening to your taste buds

Unilever, the well-known global food manufacturing corporation, owns hundreds of brands, so the well-being of their consumers must be their top priority. In 2012 Unilever partnered with the University of Manchester to study the effects of noise on taste. The study found that people enjoyed their food more when they also enjoyed background music playing. During the study, loud white noise was played constantly in the background at eighty decibels. They found that this dulled the perception of flavor of participants. When white noise is present, people perceive salt or sugar less intensely but perceive more crunchiness. The study offered a variety of insights about matching sounds and culinary objectives; use white noise when you want to play up crunchiness and make sure you play the beats and melodies if you want diners to appreciate subtle or complex flavours in your cuisine. So sound is a vital ingredient in meals and if you are losing your hearing then wearing a hearing aid will restore your  enjoyment of eating experiences.

Sounds crunchy

In 2004 researchers at the University of Oxford published a study called “The Role of Auditory Cues in Modulating the Perceived Crispness and Staleness of Potato Chips” in the Journal of Sensory Studies. Using Pringles chips participants sat in a soundproof booth wearing headphones and were positioned in front of a microphone as they bit into the chips. The sound of the crunch that came from the chip was routed through the microphone and then fed back through the headphones. Some of the crunching sounds were manipulated, made louder or tweaked on certain frequencies so that the participants heard a ‘megacrunch’ through their headphones. Participants operated foot pedals that controlled a computer-based scale, which they used to rate the crispness and freshness of the chips they crunched into and heard. The findings concluded that the louder or sharper the crunch, the fresher the chip seemed. So crispness and freshness is actually in the ear of the beholder.

So if you, or your loved one, are not enjoying your food as you normally go and get your hearing checked. Drop in to Clarisound for a free hearing test and then get stuck in to some tasty food afterwards.